Sam's Lab: Ideas, Industry & Imagination!

Here's a sneak peek of the upcoming Lawn collection for a clothing brand—a social media post I designed in Photoshop. This abstract collage-style post highlights the collection's color palettes, model faces, floral inspirations, and summer hues, alongside the silhouette styles. I handled the entire concept, including social media conceptualization, collection shoot, and copywriting, all by myself.

Over the years, I have actively engaged in CSR-based marketing campaigns across digital media. These campaigns include raising awareness and endorsing The Dam Fund campaign for the government, celebrating Labor Day by showcasing diverse workers from various backgrounds within a single industry, and raising funds for a Breast Cancer organization during Breast Cancer Awareness Month. Additionally, I have promoted citizen participation in elections and highlighted initiatives to support flood victims in Pakistan. Each campaign aimed to create a positive impact and foster community engagement through thoughtful and impactful marketing strategies.

Over the years, I have successfully implemented influencer marketing strategies, including sending out goodwill PR goodies to celebrities and influencers. A notable example is when the brand I was working for then, sent an outfit to Zayn Malik's sister, an influencer, who wore it on Eid and posed alongside her famous brother. This moment was captured by supermodel Gigi Hadid, who then posted it on her social media story, creating significant buzz for the brand throughout the week.

Additionally, my influencer marketing methods include collaborating with influencers for product launches, organizing exclusive events, and creating sponsored content that aligns with the influencers' personal brands. These strategies have helped amplify brand visibility, reach new audiences, and build authentic connections with consumers.

My copywriting skills are hashtag-aligned, digital-friendly, and SEO/Google Keywords driven. I create compelling website descriptions, engaging post graphics and captions, and impactful marketing campaign copy. Additionally, I excel in crafting product names, descriptions, and labeling that resonate with target audiences. A notable example of my work includes an article content that was featured in Vogue UK, showcasing my ability to create high-quality, influential content.